Sonray's Wholesale Platform Solution - WebTrader

Sonray Capital Markets wholesale department provide managed platforms, trading software and infrastructure services to the wholesale and institutional financial services industry within Australia and Asia.

We have developed an outsourceable model that provides access to multiple markets, multiple investment classes and multiple currencies to a wide range of finance industry professionals including independent financial planners, brokers, wealth managers, hedge funds, platforms and large financial services businesses. Sonray Capital Markets’ online platforms were all built for a financial world which has increasing regulatory controls but still demands speed to market.

Managing equities, futures, forex and CFD trading, our integrated systems streamline the settlements, corporate actions, and reporting requirements of the modern financial services business. In addition the Sonray wholesale offering provides various client support models to the advisor, financial services firm and/or their clients and includes risk management support.

Cost Effective and Scalable 

Usually characterised by high-cost barriers to entry, we can offer this infrastructure to the wholesale and institutional client via various cost effective models that suit a wide range of needs. The solution offers not only a scalable environment that requires no further investment in infrastructure as you grow your client base but also provides disaster recovery and business continuity functionality to ensure you can focus on your core business. This applies from the smallest to the largest enterprise.

Customised Solutions 

Depending on your business and the needs of your target audience Sonray’s wholesale platform can be customised to meet your requirements, and is designed to be flexible with various options to integrate with your systems (such as application programming interfaces or APIs).We suggest that you discuss your business needs with us so we can assist you in identifying the best solution.

Building lasting relationships to enable your business to grow

We are able to offer a specialised service to our clients in the form of:

• Providing domestic and international execution and clearing on equity swaps, cash equities, margin FX and futures
• DMA connectivity on both local and overseas markets
• 24hr in house execution team available on global market trading days.
• Customised reporting that can be delivered through a variety of methods (email, PDF, Secure FTP, Online)
• Leading edge back office facilities which show real time and historic data on your funds balances and positions
• Real time risk management across all asset classes and markets

Platform Providers

As a platform provider you already understand the importance of dependable infrastructure and systems uptime.

Our platform offers best of breed technologies and allows platform providers the option of either plugging their user interfaces into the latest trading technologies via secure hosted environments or outsourcing our white label “Sonray WebTrader” product if a user interface is required. Both offerings allow access to multiple markets, asset classes/types and currencies that make your platform a "One Stop Shop” for the investment needs of your clients.

Included in the application interface is access to;

• Client positions, balances and available cash
• Trading Resources, Margin requirements and real-time profit and loss
• Active Orders and order history
• Cash and trade histories
• Securities and derivatives pricing
• Access to multiple markets including International Securities, CFDs, Futures and Margin FX
• Multiple order types, business rules and vetting

As a client of Sonray, you would not need own any physical infrastructure as far as the middle and back office is concerned. Instead, you would avoid capital expenditure by outsourcing the usage of Sonray Web2B only paying for the transactions or resources you use.

By avoiding the “CapEx” on hardware, software and services you would enjoy low barriers to entry, shared costs, low management overheads and immediate access to a broad range of systems and markets without the need for individual negotiation with liquidity providers.

And since Sonray provides you with industry standard API documentation it is for your team to decide how you choose to implement it and within what time frames you wish to do it in.

Upon implementation our product team will work with you closely to test the links between your interface and our systems to ensure such requirements as trade processing, account opening, cash transfers and risk management are all established and ready to go.

Advisory Firms 

“Our platform offers licensed financial advisors, financial planners, broker and wealth managers’ access to Margin Forex, CFDs, Margin Futures and overseas equities.

 Advisory firms can pick and choose which components they wish to take up to complement their existing offerings and subsequently provide new services to their clients. Alternatively they may engage Sonray to supply the entire platform as a branded white label solution for use either via their advisors or direct to client.

The platform was designed so that AFSL holders, dealer groups and even the largest financial institutions can build on Sonray’s economies of scale and bypass the usual costs associated with establishing and managing a global multi-product trading business. This includes transferring the responsibility for many of the time consuming tasks like processing transactions, back office bookings of transactions, account and risk management, settlement, cash transfers and brokerage collection from the advisory firm to Sonray.

Included in the service is;

•  Branded web-based desktop or, subject to the compatibility of the systems, integration with your existing order management system
• Execution in multiple markets across multiple asset classes via multiple currencies including access to liquidity providers and overseas custodial services
• Access to our on boarding department that manages processing of branded new account applications
• Branded Statements
• Management of real-time risk and client margins
• Provision of a wholesale support service line open from 24 hours a day 5 days a week
• Management reporting

Accessible via the Internet as well as other technologies and interfaces, this allows for the bypassing of the usual costs associated with establishing and managing a securities and derivatives trading business. The bottom line is it allows you to focus on how you can improve your revenue streams without the overhead of establishing or managing middle and back office infrastructure.

Sonray WebTrader Demo 

For more information contact our Wholesale Business Development Team on (03) 9993 9700